Markup Calculator
Quick answer: Selling price = cost × (1 + markup). A $40 cost with a 50% markup sells for $60, which is a 33.3% margin.
Formula
Selling price = cost × (1 + markup ÷ 100).
Example
A $40 item with a 50% markup sells for $60, which is a 33.3% margin.
Frequently asked questions
How do I calculate markup?
Subtract cost from price, divide by cost, and multiply by 100.
What markup do retailers use?
Many retail products use 50% to 100% markup, while ecommerce often uses less after fees.
Is markup the same as margin?
No. Markup uses cost as the base and margin uses price.
Related calculators
Estimates only, based on US seller rates. Fee rates change, so verify them on the official pricing page. Rates last verified October 5, 2026 against each platform's published fees and independent fee guides. How we verify rates.